- Engage with other accounts directly before you post a photo – I only ever have a commenting/liking spree after posting, so this will be interesting to test!
- Make sure you use a mixture of popular and less popular hashtags on each picture and make sure they vary from picture to picture – okay okay, I know shadow-banning exists, but I’m super lazy and do just tend to copy and paste my hashtags from a previous post – having someone actually say the point to me in real life reiterated it a bit more!
- Use text replacement on your phone to input hashtags automatically to save time – I am totally looking for a way to do this on Android phones as soon as I have finished typing this blog post!
Oh that light bulb, how bright it shines, Like the trip to Ibiza, I wish that trip was mine. The light bulb brightens the day, Oh to go to Ibiza I pray, Ice Lolly, please send me away!Gina can confirm that I did write this masterpiece in the 5 minute time frame given at the event rather than as a ploy whilst writing this blog post, ha! My top tips from the talk were:
- Act like a child as they have the most creative brains. They don’t have as many rules in life as they are still learning – this I something I really need to engage with. If something doesn’t make sense to me, I don’t like it. I really need to let go!
- Make sure you talk to people and get their ideas on your blog as one brain is better than one. At one point during the talk, Jen made us pair up with someone who hasn’t read our blogs, give them a 2-minute briefing on what our blog is about and then they gave us immediate pointers on what they would do within that genre. I was teamed up with the lovely Rebecca who blogs about film and travel, her tip for me was to do multiple posts on each city encapsulating everything so that my blog is a one-stop-shop for everything a person needs to know on that city – something I will start trying to do from now on!
- Don’t be embarrassed – a lot of the time, people hold back on what they really want to say or who they want to say it to because they are embarrassed. At the moment, only a small selection of my friends know about my blog. Most people don’t understand writing about your holidays on the internet – I need to let go of this and embrace my passion!
- Always upsell your products – the brand wants a sponsored blog post? You offer them the complete package of a blog post, Instagram posts, video content, tweets and a Facebook post. Or, offer something bigger and better, bring ideas to the table and prove your worth.
- Opportunities aren’t always going to land on your lap, you’ve got to make your name heard and present yourself to brands – I need to stop being so shy!
- And my favourite quote from Jess’ presentation – “paid blogging isn’t about numbers or luck, it’s about being pro-active and business minded” – it’s time I started treating this little space on the internet as a proper business rather than something that just brings in some spare cash every now and again.
Disclaimer: This is not a sponsored post. I was invited to the event by Ice Lolly and had a genuinely great time!